Top 5 Personalization Apps on Android in Europe: Q1 2022

During the first quarter of 2022, the top 5 personalization apps on the Android platform in Europe showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

Yandex Browser with Protect experienced a steady increase in weekly downloads, peaking at around 181.7K in the week of March 7. The app maintained a strong presence with weekly active users, starting at approximately 15.8M at the beginning of the quarter and slightly declining to around 17.2M by the end of March.

Zedge™ Wallpapers & Ringtones saw a gradual decline in weekly revenue from about $8.9K in late December to approximately $7.5K by mid-March. Weekly downloads followed a downward trend initially but showed a slight recovery in March, reaching 139.6K in the week of March 14. Active users fluctuated throughout the quarter, peaking at around 2.1M in early March before dropping to approximately 1.6M by the end of the quarter.

Fonts Keyboard had modest revenue gains, with weekly revenue increasing from $5 in mid-January to $48 by late March. Weekly downloads exhibited a downward trend, starting at 161.4K in late December and dipping to around 87.8K by the end of March. Active users also decreased, from about 734.8K at the start of the quarter to around 552.8K by the end of March.

Ultra Junk Cleaner showed a mixed performance in weekly downloads, which peaked at around 203.5K in late December and dropped to about 106.3K by the end of March. Active users followed a similar trend, starting at approximately 293.5K and ending the quarter at around 184.7K.

Wallcraft Cool 4K Wallpaper 4D experienced a decline in weekly revenue, from around $2K in late December to approximately $705 by the end of March. Weekly downloads remained relatively stable, fluctuating around the 75K to 93K range throughout the quarter. Active users saw a slight dip, starting at about 410.2K and ending the quarter at around 379.2K.

For more detailed insights and data on app performance, visit Sensor Tower.